Our Story

How we set out to change the way the world looks at food.

Soylent started with the basic idea that nutrition shouldn’t be difficult. Our co-founders met in 2013 in California, working under the same roof and eating the same diet of frozen corn dogs and instant ramen noodles. After a lot of frustrating meals, founder Rob Rhinehart, alongside co-founders Matt Cauble, John Coogan, and David Renteln, developed Soylent as an experiment. Their hypothesis: Food can be simplified for the better.

Since then, we’ve only continued to grow. From online to brick and mortar stores — and now we’ve made it to the UK!

Our mission is to make unhealthy and unsustainable food voids obsolete wherever they exist. We've seen significant demand for Soylent in the UK as consumers are increasingly hungry for food hacks and innovation. When we first launched Soylent in the States, many of our biggest fans were in the UK and unable to get our products. That’s why we’re so excited about this next chapter in the Soylent story. We’ve been working to come to the UK for quite a while and we couldn’t be more excited to get Soylent to the folks who believed in us from the start!